News item update!

23-Mar-2011

MEC Editor Kerstin Schneider writes:

Global callers want ‘accent neutralization’

This week’s news item, adapted for MEC from a news article originally published in the Guardian Weekly, is about the growing popularity of a ‘neutral’ global English accent in Indian call centres. Employees are taught to ‘neutralize’ their English by removing any traces of an Indian accent.

You can find this story in the News Items section on your Work Area screen.

Have a look at MacmillanDictionary.com for some further reading on Indian English

Kerstin

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